Exclusive interview with David Pache (Dache)

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INTERVIEW:

Logosvet: Hello David, where are you from?

David: Hi, I am from Lausanne in Switzerland :^)

Logosvet: You finished some design school, or you are “self-made” designer?

David: I went to art and communication school in Lausanne after which I used the theory learned to create the dache brand.

Logosvet: Tell me something about branding yourself. What dache means, and tell me something about your beautiful logo.

David: Originally I thought about many names for the brand however I ultimately wanted it to represent me and my works. The mix of David and Pache seemed to capture this in a neat and catchy way. My design studio’s logo is a mix of the letter ‘d’ and a ‘+’ symbol, which together represent my out-of-the box approach to design, using the colours of the Swiss flag.

Logosvet: I saw your works, and I think that they are magnificent. Where are you finding ideas?

David: I find that my surroundings enable me to create designs that are contemporary, innovative and unique. I take added inspiration from music, sculpture, the suprematism art movement and the works of painters such as Picasso and Mondriaan which interest me greatly.

Logosvet: What you will recommend to young designers? How to “brainstorm”?

David: Once I have acquired a new project I find that it in order for the ideas to develope I must first establish a few different approaches before thoroughly sketching the initial concepts. From there it is a case of researching and resketching until the optimal result is achieved. I would recommend all designers carry on them a sketch pad because you never know when a really good idea will occur to you.

Logosvet: Do you have your favorite logo? If you have, tell me something about.

David: AfricanTradition is the logo which gives me the greatest pride, as it was one of my first projects. I feel I achieved a timeless piece which has proved itself by receiving multiple acknowledgements from the design community. It is a project which I am sentimental towards, as I feel it was the turning point of my career which evolved my work to the professional level which I was initially aiming for.

Logosvet: And for the end of this short interview, recommend us some artist that we must interview.

David: I was recently featured on http://www.webdesignerwall.com, a resourceful and beautiful example of contemporary web design created by Nick La whom Id think would prove a very interesting interviewee for you.

Logosvet: Thank you David!

WORKS:

*Here we present some of Dache works. For more visit: http://www.dache.ch/

Ecstatic Media

Web studio · UK

This unique union of the letters ‘E’ and ‘M’ was created for a company offering web design, programming and marketing services.

WebMynd

Browser plugin · USA

WebMynd is a plugin for your browser that turns your web browsing into an extension of your own memory. WebMynd lets you keep a copy of everything you look at on the web, and then allows you to search actual page images, and text when you need to remember something again. Their product is visual (using page images) while their competitors is organizational (folders, and tag words). For their new logo a monogram containing the letters ‘W’ and ‘M’ was created.

ThinkOnce

Survey website · USA

This is the new design for the soon to be unveiled user-driven survey, quiz, and poll website called ThinkOnce.

The Creative Inbox

Mailing list · UK

This project is aimed for desginers and creative professionals all around the world. I was instantly inspired for this one by the idea of using a very British postbox.

African Tradition

African art · CH

The african symbol is called a chiwara (or Chi Wara, or ciwara, depending on who you ask). It’s a Malian symbol representing agricultural fertility. Inspiration for this was an african statue and the work of Giacometti.

echonote

Social network · USA

The idea to echonote is to provide an online space where people everywhere can easily communicate with their friends and family. This logo was designed to portray pages of paper or notes interacting with each other and the repetition symbolises the echo.

True Magic

Web development · SE

TreeSpread

IT services · IT

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